AWI Fibre of Football Promotional Campaign

‘Wool part of the fabric of football’

EVER since a young Tom Wills dreamt of a new game on his father’s sheep station in western Victoria in 1857, the wool industry and Australian football have been interwoven.

It was natural for Australian Wool Innovation (AWI) and Footy Almanac to team up and scour the country for the greatest football players (past and present) to be involved with the wool industry in naming the national Ultimate Wool Team of all time.

Riverina, West Australian, South Australian and Victorian wool team squads have created a wave of discussion on the Footy Almanac website, with more nominations requested before state teams are announced ahead of a final national team launch later this year.

Initial state squads have been announced with players across the Riverina representing NSW.

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Article written by Cara Jeffrey – The Land newspaper

A Long Tradition - A Modern Success


#Image Willandra is a family owned business with a long history of success. The original Willandra Merino Stud was established west of Hillston, NSW, in 1886 and was based on Wanganella F. No. 83 and Tasmanian bloodlines believed to be from Belle Vue.

In 1974, the Willandra Stud was purchased by the Wells family and moved to Jerilderie where they have proudly continued the tradition of breeding hardy, well-balanced fertile sheep carrying big fleeces of quality wool. Keeping abreast of current marketing and production trends and continuing to develop and improve the modern Willandra Merino bloodstock is of paramount importance.